Social Media and Non-Profits: It’s All About the Interaction
Filed under: Other | Tags: Joining the conversation, Non-Profits, Social media, Social Media Brain Bird |
Social media and non-profits are two topics of great interest to me, so I always enjoy reading about how they can be combined efficiently. Robin McIntrye of Social Media Brain Bird recently wrote a post about the use of social media in non-profits that caught my attention.
In Social Media is About Them – Not You, Robin addresses some of the common mistakes made by non-profits as they try to make their way into the world of social media.
Many non-profits have fallen into the trap of thinking that just posting their information is enough. Yes, it is good to inform people about what you are doing, but that doesn’t get them involved. Don’t make the community come to you. Instead, get out there and be SOCIAL… that is the whole purpose of social media.
Robin offers some ways for non-profits to take this action. “Find out where the conversations related to your mission are happening and interact: respond, encourage, help with tips and links. Add community links to your website and do everything you can to keep the conversations going.”
Non-profits need to remember that social media is all about the interaction. Say what you need to say, but also give the community a chance to respond and get involved by allowing the conversation to flow both ways.
Ashley, thanks for singling out this blog post. As you say, it’s important that nonprofits remember that social media is about interaction.
A nonprofit’s community can be their best insurance against the changing economic tides, providing stability, continuity, and the often overlooked value of a knowledge base.
But without interaction, there can be no community.
[...] Social media and nonprofits: It’s all about the interaction, Ashley Hall [...]