Too Good To Be True?

We’re living in a tough economy these days, and companies are searching for new and innovative public relations strategies to help themselves out in any way that they can. Following this trend, Dr. Pepper announced last March that “everyone in America” would get a free Dr. Pepper if the new Guns N’ Roses album was released in 2008. It was a brilliant campaign that caught the attention of many, but it seems that it was just too good to be true. With frustrated customers and angry Guns N’ Roses band members, this public relations campaign that had so much potential has now turned Dr. Pepper into the bad guy. Check out this blog post from Jeremy Story of Story + Welch Strategic Public Relations to learn more about this public relations mishap.