The Internet allows people to come together and have conversations that were not possible during the era of mass media.
Companies are foolish to assume that online markets are composed of the same people who used to watch their television ads.
Workers inside companies and people of the markets are talking about the same things in the same language, but they are not having these conversations with each other.
People want to be taken seriously and have companies give them the attention they deserve.
The Internet has something special that mass media does not – a voice.
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